Case Studies: Your WISH

Your WISH Senior Solutions provides the quality compassionate care to an exclusive clientele in Northern Virginia. Their services are completely tailored to their clients unique, non-medical needs, personality traits, and preferences. This organization connects aging adults and their families with highly trained caregivers who take a long-term, holistic approach to care so that their clients can live at home in comfort with style, grace, and dignity.

In order to launch their business, Your WISH Senior Solutions needed solid branding to expand their clients and top their competition. To solve this we created and provided a branding package complete with a logo, brand guidelines, business cards, letterhead, ID badges, lanyards, and branded apparel. In additon to the branding package, our team met other deliverables such as creating and producing a fully functional website, brochures, informational rack cards, and various fillable pdf forms.

The voice and signature of a brand. Meant to be used most frequently when the space allows for it.

The mix of font types conveys a variety of services. The “Your” being in a script font showingpersonalization while “WISH” is in a serif showing wisdom.

The brand colors were chosen to convey a sense of wonder & magic, reliability and solemnity.